In a world fighting for your attention, some people would rather fight for the crown.
To bring more players into the arena, we launched "Choose Your Battles". Deadlines can wait, bosses can rage, but when the arena calls, players have to answer.
Planted across high-traffic hotspots in Berlin and London, and Paris, the billboards turn everyday chaos into a wink at gaming obsession. It’s a celebration of those who choose the thrill of battle over the grind of the mundane. Because for real players, passion isn’t a distraction, it’s the main event.
To bring more players into the arena, we launched "Choose Your Battles". Deadlines can wait, bosses can rage, but when the arena calls, players have to answer.
Planted across high-traffic hotspots in Berlin and London, and Paris, the billboards turn everyday chaos into a wink at gaming obsession. It’s a celebration of those who choose the thrill of battle over the grind of the mundane. Because for real players, passion isn’t a distraction, it’s the main event.
Role: VP, Global Marketing
Brand: Clash Royale
PRESS:
Brand: Clash Royale
PRESS: