With over 50 million total views and 30.5 million players tuning into Lil Wayne's Clash Royale halftime show, the 10-year-old game proved it commands an audience rivaling the world's biggest sporting events, even the Super Bowl. So we delivered a halftime spectacle worthy of both Weezy and our fans.

Role: VP, Global Marketing

Brand: Clash Royale

Awards:

In a romantic call to bring our old players back during valentines' day, we partnered with the Grammy winner, Michael Bolton, for a new take on 'How Am I Supposed to Live Without You'.

In 2026 we brought to life Cracked Royale in Brazil. A campaign celebrating the most hardcore Clash Royale players who push through the game on battered, cracked screens.

The idea was simple: real fans don’t wait for perfect conditions. They play (and win) no matter what.

Role: VP, Global Marketing

Brand: Clash Royale

Awards:

To introduce the fearsome “Hero Balloon” character we called balloon artists from all over the world to develop a whimsical and fantastical world in a campaign involving 10,487 actual balloons.

The sheer alien nature of the spectacle feels magical and edgy. Plus, we’ve got maniacal laughter, explosions and our own version of “99 Luftballoons” on the soundtrack.

At a time when everything can be faked with digital shortcuts and AI, we wanted this film to feel unmistakably human. We relied on practical F/X. Puppeteers operated the cray cast of characters, and the explosions resulted from mixtures of powder and glitter.

Watch the making of here.

Role: VP, Global Marketing

Brand: Clash Royale

Awards:2026 D&AD - Yellow Pencil

In a world fighting for your attention, some people would rather fight for the crown.

To bring more players into the arena, we launched "Choose Your Battles". Deadlines can wait, bosses can rage, but when the arena calls, players have to answer.

Planted across high-traffic hotspots in Berlin and London, and Paris, the billboards turn everyday chaos into a wink at gaming obsession. It’s a celebration of those who choose the thrill of battle over the grind of the mundane. Because for real players, passion isn’t a distraction, it’s the main event.

Role: VP, Global Marketing

Brand: Clash Royale

PRESS:

Gamers invest countless hours building their in-game wealth, yet these assets have traditionally been unable to be passed down or preserved. That's why Clash Royale became the first game in history to change that with "The Royale Will," the first-ever will for in-game assets, giving gamers a way to turn their virtual achievements into lasting legacies.

2026 Clio - 1x Bronze
2025 LIA - 1x Bronze
2025 Cannes Lions - 2x Shortlist
2026 One Show - 1x Bronze

The Skeleton Army doesn’t need organs. Humans do. And the biggest donor shortage was among the same young players who fill our arenas every day.

So we invited our community to join the Skeleton Army Reserve by pledging their organs. In return, they earned a special in-game badge.

We launched Royal Hogs Evolution in Clash Royale, Iowa style, and invited fans to compete to have their hog call immortalized in-game. Bill Yount, Iowa’s top hog caller, hosted the competition, which drew more than 300K submissions at hogcall.supercell.com

Role: VP, Global Marketing

Brand: Clash Royale

Awards: 2026 Cannes Lions – 1x Shortlist
2026 One Show - 1 Merit
2026 Guldägget - 1 Silver