Led AB InBev’s Creative Capabilities program across 15+ markets, training 500+ marketers worldwide. Built key creative and strategy tools and processes, including the global brief template, a global creative council, the Creative X Awards, and the company’s content marketing playbook.
Also partnered with global brand teams (Corona, Stella Artois, Michelob Ultra, Budweiser) to level up their creative work and ways of working.
Role: Global Director, Marketing Excellence
Brand: Anheuser-Busch InBev Global
Also partnered with global brand teams (Corona, Stella Artois, Michelob Ultra, Budweiser) to level up their creative work and ways of working.
Role: Global Director, Marketing Excellence
Brand: Anheuser-Busch InBev Global