To introduce the fearsome “Hero Balloon” character we called balloon artists from all over the world to develop a whimsical and fantastical world in a campaign involving 10,487 actual balloons.
The sheer alien nature of the spectacle feels magical and edgy. Plus, we’ve got maniacal laughter, explosions and our own version of “99 Luftballoons” on the soundtrack.
At a time when everything can be faked with digital shortcuts and AI, we wanted this film to feel unmistakably human. We relied on practical F/X. Puppeteers operated the cray cast of characters, and the explosions resulted from mixtures of powder and glitter.
Watch the making of here.
Role: VP, Global Marketing
Brand: Clash Royale
Awards:2026 D&AD - Yellow Pencil
The sheer alien nature of the spectacle feels magical and edgy. Plus, we’ve got maniacal laughter, explosions and our own version of “99 Luftballoons” on the soundtrack.
At a time when everything can be faked with digital shortcuts and AI, we wanted this film to feel unmistakably human. We relied on practical F/X. Puppeteers operated the cray cast of characters, and the explosions resulted from mixtures of powder and glitter.
Watch the making of here.
Role: VP, Global Marketing
Brand: Clash Royale
Awards:2026 D&AD - Yellow Pencil
Press:
Muse by Clios “Ad of The Week”