Competition gets wild. Losing hurts. And sometimes, you just need to scream.
So we did some digging into rage quitting and discovered something interesting: 85% of rage quitters said they enjoy games more when they come back.
We took real rage-quitting screams from the community and put them at the heart of the work. Then we invited players to eternalise their own rage in Clash Royale as an in-game emote at rage.supercell.com.
Watch the behind the scenes here.
Role: VP, Global Marketing
Brand: Clash Royale
PRESS:The Sun
The Mirror