To announce the change, we turned the King's greed into a community-led revolution. Through a limited-time event packed with huge rewards, players voted on whether the King should lose his crown... and his head.
Big change. Big rewards. Big results. The event drove a surge in both reengaged and new players throughout the week, while boosting key business metrics across the board.
Watch the teaser here.
Role: VP, Global Marketing
Brand: Clash Royale