Gamers invest countless hours building their in-game wealth, yet these assets have traditionally been unable to be passed down or preserved. That's why Clash Royale became the first game in history to change that with "The Royale Will," the first-ever will for in-game assets, giving gamers a way to turn their virtual achievements into lasting legacies.
Role: VP, Global Marketing
Brand: Clash Royale
Awards:
Brand: Clash Royale
Awards:
2026 Clio - 1x Bronze
2025 LIA - 1x Bronze
2025 Cannes Lions - 2x Shortlist
2026 One Show - 1x Bronze
2025 LIA - 1x Bronze
2025 Cannes Lions - 2x Shortlist
2026 One Show - 1x Bronze